Sulwhasoo’s anti-aging golden ratio formula, make your skin look healthier and awake natural radiance from deep within, activating the master of skin universe. Sulwhasoo’s proprietary technology derived from an end-to-end data-driven product design process encompassing ingredient selection, processing, formulation, and lead time. This best-selling K-beauty serum is the coveted step to getting a visibly smooth, glass skin-level glow now elevated to perfection with a glossy exterior for a more luxurious look and feel. The secret is in JAUM Activator, a masterfully blended complex of 5 precious herbs that improves the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that help make your skin look more radiant than ever